�Famous names from the fashion, telecasting, radio and music industries have make out together to back Fashion Targets Breast Cancer� (FTBC) UK in an advertising campaign which subtly plays on the topic of celebrity charity endorsement. Natalie Imbruglia, Anna Friel, Alan Carr, Edith Bowman and Twiggy have been shot by acclaimed photographer Rankin wearing their FTBC T-shirts with pride for the campaign from leading charity Breakthrough Breast Cancer which aims to raise �1m. The campaign launches countrywide on sixth May 2008. The T-shirt features the iconic target logo in this year's colours; sorry and yellow. Natalie, Anna, Alan, Edith, Twiggy and Rankin hold given their time for free and all advertising creative and space has been provided at reduced cost or free of charge.
The campaign message across all advertising is 'Whatever your reason, wear one.' Taking this concept one step further, each celebrity has agreed to transport themselves up by featuring their have spoof reason as a strap line on their ad. Alan, for exercise has joked that the T-shirt shows off his man boobs, whilst Natalie admits that she is supporting FTBC because she has a thing around pastel colors and Anna quips that the T-shirt colours match her eyes.
The one exception to this report is Edith Bowman whose mother is in remitment from tit cancer after being diagnosed at the age of 50. Edith wanted to honour her mother's experience and high spot the more than serious nature of the cause by giving a genuine touch reason: 'Mum.' This as well reflects her aspiration as an expecting 'mum' to look after future generations of women. (Please see Notes to Editors for quotes from the faces explaining their genuine reasons for supporting FTBC.)
Alan Carr's engagement marks the first time Breakthrough Breast Cancer has used a male famous person to advertise FTBC in the campaign's 11 year history. Alan's participation recognises the 300 men a year wHO are diagnosed with boob cancer in the UK and tens of thousands who ar affected by the loss of mothers, daughters, sisters and partners.
Rankin is a illustrious photographer, newspaper publisher and photographic film director. Rankin's iconic, inner portraiture style and his mischievous eye have gained him a reputation as one of the world's leading photographers. Rankin has captured the range of personalities, fronting this military campaign perfectly in a stunning set of colour portraits.
The iconic T-shirts the celebrities are wearing ar part of a bigger range of FTBC summer fashion items. Marks & Spencer has used hues from this year's campaign colours of blue and yellow to create its largest FTBC range to date - including women's swimwear, intimate apparel and accessories. Topshop has also intentional a limited edition shopper bag lay out to be a summer sell-out. Loyal fans of the cause can leverage their T-shirt and other items in the FTBC classic reach including a new on-trend friendship watchstrap from 2d May from stores across the main street and on-line at hTTP://www.targetbreastcancer.org.uk.
Fashion Targets Breast Cancer is Breakthrough Breast Cancer's flagship fundraising campaign and has embossed over �8.5 million over the last 11 years for the charity's vital research, campaigning and education work. The money raised by the 2008 campaign will go towards projects like the Triple Negative Trial - the first UK-based clinical trial to amend the treatment of "trio negative" breast cancer. This type of breast cancer is more common in younger women and those of African ethnicity, and it tends to be aggressive and difficult to treat. The Triple Negative Trial is a all-important step forrad in improving the treatment of this disease.
Celebrity QuotesEdith Bowman says: "It's a bit of a no brainer that I'm supporting Fashion Targets Breast Cancer because it monetary resource Breakthrough's critical work, part of which I feel particularly strongly about - education. With my ma, we were lucky sufficiency to get the white meat cancer early enough through her right for a screening when she turned 50. What we were amazed by, is the amount of women wHO don't take care their screening appointments.
"My mum's experience shows that early sensing is the best way forward when it comes to breast cancer. I hope that through its education work, Breakthrough Breast Cancer can drive this message home plate, because former diagnosis saves lives."
Natalie Imbruglia says: "As a woman, I feel it is important to support this marvellous campaign. I was appalled when I saw the latest UK figures - 1 in 9 women are diagnosed with boob cancer at some point in their lifetime.
"The Fashion Targets Breast Cancer campaign makes so often sense. All you feature to do, like me, is corrupt a
T-shirt and endure it with pride. You will be helping to build on the �8.5 1000000 already raised by this fantastic safari to help Breakthrough Breast Cancer continue its crucial research, candidature and education work.
"Breakthrough's vision is a future free from the fear of breast cancer. I really do believe that together we can help Breakthrough reach this. I can only reiterate what this year's advertising hunting expedition is saying: whatever your reason - please please wear one."
Anna Friel says: "Why am I wearing this T-shirt? To be full-strength, for me, it's more about the charity than the
T-shirt. Don't make me incorrect - I absolutely love the design and the colours simply the main pull for me is what it does for Breakthrough Breast Cancer. Through sales of this simple t-shirt Breakthrough is able to fund vital research, campaigning and education work which necessarily to proceed to conflict breast cancer.
"Please follow my lead. Whatever our personal reasons for wear a Fashion Targets Breast Cancer T-shirt or even giving it to a friend, I can assure you that we all have one thing in common - we ar helping Breakthrough achieve its vision of a future free from the fear of breast cancer. That's something we should all be proud of. I certainly am. Thank you so lots for your support."
Twiggy says: "Like lots of people, I've lost friends to breast cancer. I think it's important that every womanhood backs Fashion Targets Breast Cancer and the charity that benefits from the campaign - Breakthrough Breast Cancer. We've got to beat this terrible disease and Breakthrough is helping us to do this. I love this year's T-shirt and I'm certain it volition be a sell-out this summer."
Alan Carr says: "My real cause for supporting Fashion Targets Breast Cancer is simple-minded: No less than �4.50 from this T-shirt goes directly to Breakthrough Breast Cancer. So thither really is no rationalize is there? I want to construe every one of you wearing this T-shirt with pride and supporting this fantastic charity. Just think you could look as you good as me, well, without the airbrushing and the girdle."
About Breakthrough And Breast Cancer- Breast cancer incidence is on the increase in the UK with over 44,000 women diagnosed each year. Around 13,000 women a year - 35 women a day - die from the disease in the UK. However, the good news is that more women than ever so before ar surviving breast cancer thanks to better awareness, wagerer treatments and better showing.
- FTBC is a worldwide opening inspired by Ralph Lauren in the USA in 1994 as the fashion industry's response to the devastating wallop of white meat cancer. FTBC was launched in the UK by Breakthrough Breast Cancer in 1996 and is the charity's flagship fundraising safari, having elevated over �8.5 trillion over the past 11 years. 209% is the UK's leading
